Visual identity Mart Rovereto
Since 2021 the studio has been responsible for the visual communication of Mart, the Museum of Modern and Contemporary Art in Rovereto. We take care of every visual and communicative request and need of the museum for the spaces in Rovereto, at the Casa d'Arte Futurista Depero, at the Galleria Civica di Trento and, occasionally, at the exhibitions held at Palazzo delle Albere in Trento. In 2021, the approach was to design for each exhibition its own visual identity, changing fonts, colours, techniques and images in line with the exhibition concept. From 2022, to adequately meet the museum's needs and the large number of exhibitions planned, a coordinated image was developed for the exhibitions, catalogues, external and internal communication.
2022-2023
Collaborators (throughout the year):
Silvia Benvenuti
Domenico Bellantuono
Rocco Lorenzo Modugno
Sofia Zorzi
Lara Ricci
Arnau Toledo
Stefano Lattuada
Photography:
Valentina Casalini
Client:
Mart Rovereto
© Copyright 2023 Claudia Polizzi – Graphic Design Studio.
All rights reserved.
New visual identity exhibition 2022 – Mart Rovereto
The proposal for the new visual identity of the 2022 exhibitions at Mart Rovereto has been conceived in order to present to the public a fresh, cohesive yet recognisable image of the museum. The new corporate identity inherits some of the already established institutional elements from the past years, but revives their application and expands them. Typographically this was achieved by adding a new font, the serif Austin by Commercial Type, which creates a dialogue with the already in use sans serif GT Pressura. Constructively, the graphic restyling focused on the well-known Mart logo and looked at it as more of a system rather than a fixed image. This fundamental and familiar element of the museum thus became the starting point from which to structure a basic grid to be used in all the communication media. The work carried out the previous year has helped us to understand the museum's communication needs and to establish a set of simple and clear rules to apply: a clear hierarchy of information, the position of the elements, the use of the image of the work in its original size free from any overlapping typographic elements, and the choice of a set of always variable colors.
2022
Visual Identity
Collaborators (throughout the year):
Silvia Benvenuti
Domenico Bellantuono
Rocco Lorenzo Modugno
Sofia Zorzi
Lara Ricci
Photography:
Valentina Casalini
Client:
Mart Rovereto
Claudia Polizzi – Graphic Design Studio
P. IVA 02835190212
studio@claudiapolizzi.com
Via Montetondo, 1
39100 Bolzano-Bozen
© Copyright 2023 Claudia Polizzi – Graphic Design Studio. All rights reserved.
Claudia Polizzi – Graphic Design Studio
P. IVA 02835190212
studio@claudiapolizzi.com
Via Montetondo, 1
39100 Bolzano-Bozen
© Copyright 2023 Claudia Polizzi – Graphic Design Studio. All rights reserved.