InformationDesigned at Studio Lupo&Burtscher 2014-2016
AwardsEd Awards, Silver 2015 (Studio L&B)Joseph Binder Award, Silver, 2016 (Studio L&B)
Accademia CarraraAccademia Carrara in Bergamo is renowned for its Renaissance masterpieces. When the museum was reopened in 2015 after six years of refurbishment, it also received a new corporate design. The signet as one of the principles modules of the logotype is used on publicity materials in various colours, dimensions, and positions. A catchy and easily recognizable element, it may also contain written information or appear on special printed matter in the form of a pattern. A bright red was chosen as corporate colour, with the additional colours used for exhibitions and events. For the opening campaign, the genre of portraiture was chosen as the central theme. Spontaneous "eye-level" encounters with the sitters in public space and the slogan "Vediamoci" ("Come and see us") invited the people in the streets to visit the museum.