Università Vanvitelli
The dynamic V wants to be a sign which is capable of going beyond its historical cross-reference to the figure of Vanvitelli and wants to incarnate the lively nature and the activities of excellence of the University of Campania in its international, national and local context. The logo is made up of five rays converging at the bottom referring to the number of cities in which the University Vanvitelli is currently located and referring to the various study branches and paths united by the same name.
The story of the connection of the territorial realities, the faculty networks, the intertwining of individual stories, the plurality of the student, teaching and working communities cannot be displayed in any other way than an open shape which is alive and shows undefined borders: a fan, a ramp, a frond, an open book, a blossoming flower, an eruption, a flash, a rising sun.
2017
Competition's proposal
In collaboration with:
Michele Galluzzo
Collaboration motion graphic:
Noemi Biasetton
© Copyright 2023 Claudia Polizzi – Graphic Design Studio.
All rights reserved.
Historical identity
Vanvitelli was a pioneer of late Baroque architecture. The analysis and study of his work have suggested the sign proposed for the restyling of the corporate image: a dynamic V that vibrates and reverberates almost as if to bring back the persistence of the consonant in the name Vanvitelli. At the end of the eighteenth century, the shell became, together with the use of rocks and stones, a central element in the decoration known as "rocaille", from which the Rococo current derived in France, of which Vanvitelli was one of the main ambassadors in Italy. In the logo, however, the reference to Vanvitelli's architecture is not only linked to the shell. The scenographic use of perspective, the water games in the dancing fountains of the Royal Palace of Caserta, the phytomorphic and floral presences both in the decoration of the volumes and in the design of the Royal gardens, are references that return in the movements of the dynamic V.
Università Vanvitelli
The dynamic V wants to be a sign which is capable of going beyond its historical cross-reference to the figure of Vanvitelli and wants to incarnate the lively nature and the activities of excellence of the University of Campania in its international, national and local context. The logo is made up of five rays converging at the bottom referring to the number of cities in which the University Vanvitelli is currently located – which possibly could grow in future or change in relation to its presence in the territory – and referring to the various study branches and paths united by the same name.
The story of the connection of the territorial realities, the faculty networks, the intertwining of individual stories, the plurality of the student, teaching and working communities cannot be displayed in any other way than an open shape which is alive and shows undefined borders: a fan, a ramp, a frond, an open book, a blossoming flower, an eruption, a flash, a rising sun, University Vanvitelli.
Information
Galluzzo & Polizzi
Competition's proposal
2017
Collaboration motion graphic
Noemi Biasetton
Claudia Polizzi – Graphic Design Studio
P. IVA 02835190212
studio@claudiapolizzi.com
Via Montetondo, 1
39100 Bolzano-Bozen
© Copyright 2023 Claudia Polizzi – Graphic Design Studio. All rights reserved.
Claudia Polizzi – Graphic Design Studio
P. IVA 02835190212
studio@claudiapolizzi.com
Via Montetondo, 1
39100 Bolzano-Bozen
© Copyright 2023 Claudia Polizzi – Graphic Design Studio. All rights reserved.