InformationIn collaboration with: Nike AuerCollaboration and photography: Jan Kliewer2012
AwardsAiap Women in Awards, First price, 2012
→ Catalogue of the exhibition
Panorama 4The fourth edition of Panorama presents 33 young artists in and from South Tyrol. The exhibition took place at the Fort of Fortezza-Franzensfeste in South Tyrol, a suggestive and complex location. Its mazy and ample structure requires an accurate design strategy towards particular key elements that helps to understand the exhibition.
Beginning with the meaning of pan orama – from greek overlooking everything – we transferred an abstract idea to a concrete concept creating a typographic installation that works on the one hand as a guidance system for the artists works and on the other hand as a meeting point at the beginning of the exhibition tour. Each of the 33 panels that form the lettering “Panoram4” reconstructs symbolically the exhibition composed of 33 south tyrolean artists. The colours and the dimensions of the panels distinguish between each other and relate to the corresponding artworks in order not to overtop them. The fragmentation of the characters deriving from the installation was then used to create the entire visual communication of the event.