Communication campaign
One of the most experienced sensations by the miners is the constant darkness present in the subsoil in sharp contrast to the external light. For the communication campaign, a photographic style has been chosen that only illuminates certain parts of the exhibits, leaving the rest to shoot in the dark. The objects represented in this way “re-emerge” on the surface like a metal deposit and intrigue for their mystery. They are like little jewels to be discovered.
The main mineral extracted in the area was copper. This material has an original red color that changes when in contact with oxygen and tends to green, creating shades of remarkable aesthetic quality. In addition to black, the colour that guides identity, a colour filter has been added to the images intended for communication, ranging from red to blue and green, which illuminates and colours the objects.
2019
Curator:
Thomas Koch Waldner
Architecture:
Eva Mair
Art Direction exhibition design:
Nike Auer, Eva Mair, Claudia Polizzi
Art Direction Visual Communication and design:
Nike Auer, Claudia Polizzi
Type Design: Alessio D‘Ellena
Coordination of content production:
Nike Auer, Claudia Polizzi
Photography:
altrospaziophotograhy.com
Illustration:
Nike Auer, Claudia Polizzi
In collaboration with:
Ufficio Beni archeologici Bolzano, Universität Innsbruck
Organizer:
Municipality of Stelvio Paese
Photography:
Filiberto Daidola
→ Exhibition space
© Copyright 2023 Claudia Polizzi – Graphic Design Studio.
All rights reserved.
Communication campaign
One of the most experienced sensations by the miners is the constant darkness present in the subsoil in sharp contrast to the external light. For the communication campaign, a photographic style has been chosen that only illuminates certain parts of the exhibits, leaving the rest to shoot in the dark. The objects represented in this way “re-emerge” on the surface like a metal deposit and intrigue for their mystery. They are like little jewels to be discovered.
The main mineral extracted in the area was copper. This material has an original red color that changes when in contact with oxygen and tends to green, creating shades of remarkable aesthetic quality. In addition to black, the colour that guides identity, a colour filter has been added to the images intended for communication, ranging from red to blue and green, which illuminates and colours the objects.
Information
2019
Curator:
Thomas Koch Waldner
Architecture:
Eva Mair
Art Direction exhibition design:
Nike Auer, Eva Mair, Claudia Polizzi
Art Direction Visual Communication and design:
Nike Auer, Claudia Polizzi
Type Design: Alessio D‘Ellena
Coordination of content production:
Nike Auer, Claudia Polizzi
Foto:
altrospaziophotograhy.com
Illustration:
Nike Auer, Claudia Polizzi
In collaboration with:
Ufficio Beni archeologici Bolzano, Universität Innsbruck
Organizer:
Municipality of Stelvio Paese
Foto:
Filiberto Daidola
Claudia Polizzi – Graphic Design Studio
P. IVA 02835190212
studio@claudiapolizzi.com
Via Montetondo, 1
39100 Bolzano-Bozen
© Copyright 2023 Claudia Polizzi – Graphic Design Studio. All rights reserved.
Claudia Polizzi – Graphic Design Studio
P. IVA 02835190212
studio@claudiapolizzi.com
Via Montetondo, 1
39100 Bolzano-Bozen
© Copyright 2023 Claudia Polizzi – Graphic Design Studio. All rights reserved.