Curator:Thomas Koch WaldnerArchitecture: Eva MairArt Direction exhibition design: Nike Auer, Eva Mair, Claudia PolizziArt Direction Visual Communication and design: Nike Auer, Claudia PolizziType Design: Alessio D‘EllenaCoordination of content production: Nike Auer, Claudia PolizziFoto:altrospaziophotograhy.comIllustration:Nike Auer, Claudia Polizzi
In collaboration with: Ufficio Beni archeologici Bolzano, Universität InnsbruckOrganizer:Municipality of Stelvio Paese
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Communication campaignOne of the most experienced sensations by the miners is the constant darkness present in the subsoil in sharp contrast to the external light. For the communication campaign, a photographic style has been chosen that only illuminates certain parts of the exhibits, leaving the rest to shoot in the dark. The objects represented in this way “re-emerge” on the surface like a metal deposit and intrigue for their mystery. They are like little jewels to be discovered.The main mineral extracted in the area was copper. This material has an original red color that changes when in contact with oxygen and tends to green, creating shades of remarkable aesthetic quality. In addition to black, the colour that guides identity, a colour filter has been added to the images intended for communication, ranging from red to blue and green, which illuminates and colours the objects.